WMC (White Matter Communications) was launched to expand networks and deepen connections between brands and their target markets in the B2B small molecule, biopharmaceutical, and advanced therapies sectors via communication.
What’s in the name?
In the human brain, white matter creates connections and governs learning and communications pathways. Visually, white matter is often compared to a dandelion, a natural symbol for connectivity and communication because it spreads its seeds far and wide on the wind.
Brand & Campaign
Team Structure & Recruiting
Competitive Market Intelligence
Brand Evaluation & Evolution
Develop/Refine Messaging
Recognition Building
Paid/Earned/Owned/Shared (PESO) Support
Conceptualization & Planning
Writing & Copy Editing Services
Paid/Earned/Owned/Shared (PESO) Support
Conceptualization & Planning
Writing & Copy Editing Services
Interim Management Solutions
Brand or Trade Event Support
Onsite Evaluations & Optimizations
Brand Storytelling
Media Intelligence, Relations & Training
Crisis Communications
I have worked with Beth ever since I began my career in B2B journalism. She is highly professional and experienced in the life sciences sector, but what really stands her apart is how she understand the needs of a journalist for newsworthy content and comment, and work diligently and efficiently with her clients to fulfill this.
Dan Stanton
Editor, KNect 365 Life Sciences