Who We Are


WMC was founded to transform the standard life sciences communications agency approach. We deliver bespoke marketing communications and public relations (PR) support from the brand up (working from an established brand, or participating in brand refresh work, forward). Our team flexibly scales services to meet evolving customer needs on a project and annual basis with billing based on actual hours used.

Applying a consultancy approach, WMC is run daily by Beth Willers and supported by a global network of vetted life science industry experts. The core beliefs of WMC are transparency, quality and respect for client budgets and goals.

This is not your standard agency, and we like it that way. 



Our vision is to help companies that overcome global health challenges communicate.


Our mission is to be a trusted communications partner that builds sustainable market recognition to meet short and long-range customer goals.

Our Team

  • Beth Willers Principal

    Beth Willers stumbled into life sciences (LS) in 2010. After curating a decade of sales, recruiting, and marketing expertise, she decided to pursue PR in whatever industry would take her. Beginning as an intern in the LS division of a PR agency, she immediately fell in love with how this industry impacts the world, and rapidly grew to direct the LS division. In January 2016, Beth took a leap of faith to launch WMC to take a new approach to brand-based marketing communications and PR. As principal, Beth drives client strategy. And while she is not a scientist by trade, she’s taken the time to learn “ your language” with ongoing industry-focused learning, including BioBasics certification.

  • Cynthia Challener Director of Scientific Content

    Cynthia is a “full-stack” technical writer with over 16 years’ experience in editing and market research for the chemical and allied industries, including several years of working closely with co-founder Beth Willers. In recent years, she has directed content covering key issues in the pharmaceutical industry for That’s Nice, LLC and written several articles for prestigious trade journals, including Pharmaceutical Technology and BioPharm International. Her PhD in Chemistry from UChicago is a core asset to our team, as Cynthia brings a powerful combination of advanced scientific understanding and skillful content creation to clients.

  • Hilary Ayshford Managing Editor

    Hilary is a media services consultant based in London and well-known figure in the life sciences editorial community. She began her long editorial career in agriculture journalism, which put her on the path to becoming the managing editor for B2B life sciences industry magazines Manufacturing Chemist and Cleanroom Technology for over 15 years. Her extensive knowledge of the English language is complemented by a BA (Hons) from Heriot-Watt University in German and Spanish and her deep familiarity with industry news and trends around the globe is a key asset to our team.

  • SUNDARAM DESIGN branding & web Design Partner

    Sundaram creates unique online and traditional media experiences that build and enhance relationships between our clients and their customers. By developing a goal-oriented marketing strategy tailored specifically to your needs, we can help focus your imagination into sustainable, exceptional results.

Interested in talking about how WMC can impact your brand?

Let’s start a discussion