OUR MISSION
is to educate on how to build sustainable brands and
market recognition that deliver for both the short and long-term.
OUR VISION
is to help brands that overcome global health challenges effectively
communicate and connect with markets.
BETH WILLERS
PRINCIPAL / LinkedIn
Beth Willers stumbled into life sciences (LS) in 2010 during a career reset and immediately fell in love with how the industry impacts the world. In 2016, Beth decided to take a leap of faith, and co-founded WMC to take a fresh approach to B2B LS communications support. She is a self-professed brand and word junkie that is constantly thinking of the most effective ways to communicate and leverage cost while elevating company cultures and encouraging healthy brand evolution. Beth aims to bring joy and passion to everything she does and is thankful to grow daily in this dynamic industry.
CYNTHIA CHALLENER, PhD
DIR. OF SCIENTIFIC CONTENT
Cynthia has multiple decades of expert level research, writing and editing experience across the small molecule, large molecule and advanced therapies sectors. She has been the core writer at WMC since inception, in addition to editorial direction and contribution with That’s Nice, LLC and MJH Lifesciences respectively. Cynthia has a PhD in Chemistry from UChicago, and a heart that is truly made of gold. Her powerful combination of advanced scientific understanding and skillful content creation is an asset we remain grateful for.
SUNDARAM DESIGN
BRANDING & WEB DESIGN PARTNER / LinkedIn
Sundaram creates unique online and traditional media experiences that build and enhance relationships. Headquartered in Austin, TX, this team has been a partner to WMC from the start. Dave McClinton has been personally responsible for each variation of a brand we love, and owner James Tootle has been a dream on client builds. This team is one we trust (with our work and client work alike), to develop goal-oriented strategies tailored to each situation. We can attest to their never-ending ability to help focus anything we imagine into sustainable, exceptional results.
One of the most critical aspects of working with a public relations/communications agency is responsiveness. White Matter Communications has been outstanding in terms of responding to our phone calls or emails, usually within a few to several hours within the same day and then subsequently obtaining for us any material for editorial that we needed in a very timely manner. They are first class professionals.
John Sterling
Editor in Chief, Genetic Engineering and Biotechnology News