Who We Are


WMC was founded to transform the standard life sciences communications agency approach. We deliver bespoke marketing communications and public relations (PR) support from the brand up (working from an established brand, or participating in brand refresh work, forward). Our team flexibly scales services to meet evolving customer needs on a project and annual basis with billing based on actual hours used.

Applying a consultancy approach, WMC is run daily by Beth Willers and supported by a global network of vetted life science industry experts. The core beliefs of WMC are transparency, quality and respect for client budgets and goals.

This is not your standard agency, and we like it that way. 



Our vision is to help companies that overcome global health challenges communicate.


Our mission is to be a trusted communications partner that builds sustainable market recognition to meet short and long-range customer goals.

Our Team

  • Beth Willers Principal

    Beth Willers stumbled into life sciences (LS) in 2010 after a decade in sales, recruiting, and marketing roles in various industries. Completely restarting her career as an intern in the LS division of a PR agency, she immediately fell in love with how the industry impacts the world. After quickly growing to direct and scale the LS division, Beth decided to take a leap of faith in January 2016 to launch WMC. The idea then, and today, is to take a fresh approach to brand and sector-based marketing communications and public relations solutions to deliver tangible, sustainable, and buildable brand results. Beth aims to bring joy and passion to everything she does and is thankful to grow daily in this dynamic industry.

  • Cynthia Challener Director of Scientific Content

    Cynthia is a “full-stack” technical writer with over 16 years’ experience in editing and market research for the chemical and allied industries, including several years of working closely with co-founder Beth Willers. In recent years, she has directed content covering key issues in the pharmaceutical industry for That’s Nice, LLC and written several articles for prestigious trade journals, including Pharmaceutical Technology and BioPharm International. Her PhD in Chemistry from UChicago is a core asset to our team, as Cynthia brings a powerful combination of advanced scientific understanding and skillful content creation to clients.

  • Hilary Ayshford Managing Editor

    Hilary is a media services consultant based in London and well-known figure in the life sciences editorial community. She began her long editorial career in agriculture journalism, which put her on the path to becoming the managing editor for B2B life sciences industry magazines Manufacturing Chemist and Cleanroom Technology for over 15 years. Her extensive knowledge of the English language is complemented by a BA (Hons) from Heriot-Watt University in German and Spanish and her deep familiarity with industry news and trends around the globe is a key asset to our team.

  • SUNDARAM DESIGN branding & web Design Partner

    Sundaram creates unique online and traditional media experiences that build and enhance relationships between our clients and their customers. By developing a goal-oriented marketing strategy tailored specifically to your needs, we can help focus your imagination into sustainable, exceptional results.