What We Do

WMC works as an extension of internal client marketing and sales teams to develop and refine brand stories that grow market recognition. We leverage deep industry knowledge to build out public relations (PR) and marketing communications programs that are scalable to meet the unique needs of each company.

In the human brain, white matter creates connections and governs learning and communications pathways.

In the life sciences industry, WMC creates deeper connections between brands and their target markets. A consultative, scalable approach is taken to finding the right brand communication solutions for each unique situation.


Analysis & Strategy

Brand Story Analysis & Strategy
Annual & Campaign/Project Strategy
Market Research
Competitor Research
Marketing Trends

Public Relations

Brand Storytelling
Publisher/Media Group Intel & Relationships
Pitching & Placing Content
Competitive & Coverage Tracking
Media Training

Brand Identity

Brand Review & Strategy
Develop/Refine Messaging
Recognition Building
Annual & Campaign Strategy
Crisis Communications

Marketing Content

Paid/Earned/Owned/Shared (PESO) Programs
Generate & Manage Content Opportunities
Writing & Copy Editing Services
Internal & External Strategic Content
Visual Content

Events & Industry

Onsite & Offsite Event Support
Planning & Research for:
- Company Events
- Global Media Events & Trade Shows
Competitor/Industry Event Tracking

Visual & Web Services

Visual/Style Guide Refresh & Apply
Digital Programs
Graphics Creation
Website Redesign/Upgrade
Web Content